Ghana’s visual communications and printing industry is showing signs of renewed growth as expanding retail activity, urban development and increased advertising demand drive investments in large format printing technology.
Industry data indicates that Ghana’s retail sector was valued at about $32 billion in 2023 and is projected to reach $54 billion by 2031, reflecting rising consumer spending and the growth of commercial infrastructure across major cities.
Outdoor advertising, which relies heavily on large format printing for billboards and promotional displays, currently generates an estimated $60 million annually and accounts for more than 20 percent of total advertising expenditure in the country.
As competition among brands intensifies across shopping centres, storefronts, events and public spaces, print service providers are increasingly investing in modern production systems capable of delivering faster turnaround times and more durable output suited to West Africa’s climate.
One of the companies expanding its production capacity is Chroma Digital Solutions, which recently installed the Canon Colorado M5W to strengthen its large format printing operations.
The company said the new system will allow it to produce a wider range of applications including retail displays, interior décor and outdoor advertising materials designed to withstand high temperatures and prolonged sunlight exposure.
The installation represents one of the early deployments of the Colorado M5W technology on the continent, according to the company.
Operations Manager at Chroma Digital Solutions, Kwame Owusu-Kwarteng, said the investment was aimed at responding to changing client expectations within the advertising and branding sector.
“In today’s market, clients expect speed, consistency and the ability to handle a wide range of print applications from décor to outdoor graphics,” he said, noting that the technology’s UVgel printing capability allows materials to withstand environmental conditions common in the region.
Owusu-Kwarteng added that the system also supports features such as white ink printing and combined matte and gloss finishes, allowing the company to produce more specialised print products locally.
Technology provider Canon Central & North Africa said demand for more sophisticated printing services is increasing as businesses focus more on brand visibility and customer experience.
Business Unit Director at the company, Tushar Vashnavi, said Ghana’s expanding retail and infrastructure sectors are encouraging print providers to move beyond basic production services.
“Ghana is one of West Africa’s most dynamic visual communications markets,” he said, adding that printing companies are increasingly adopting technology that allows them to expand their service offerings and respond more quickly to customer demand.
Canon noted that reliable local technical support remains an important factor in helping printing companies adopt new technologies and maintain stable operations in emerging markets.
For Chroma Digital Solutions, the company said the technology upgrade is expected to strengthen its ability to handle more complex projects and expand its service portfolio.
Industry observers say demand for high quality visual communication is likely to grow further as Ghana’s economy diversifies and sectors such as retail, real estate, events and corporate branding continue to expand.
