Marketing is not always a walk in the park because the success of your marketing doesn’t only depend on effective planning, sometimes after executing that smart marketing strategy, you may still feel like you’re stuck or you may be unsure of what actions to take next to grow your business.
To succeed in marketing, you need to have a knowledge of things to avoid especially as a small business since you have limited marketing spend.
Marketing might be tricky, but you can increase the chances of it being successful. Here are a few marketing mistakes which every small business marketer needs to avoid to improve the chances of efficiently building their brand.
1. Ignoring Social Media Marketing
You are not marketing right if you don’t have a proper presence on the right networks. Social media is here to stay and it is one of the most powerful tools available to market your business in the modern world and so if as a small business you are still not investing in social media marketing then that is a REALLY big mistake, limited time or resources is not enough reason to ignore marketing your product on social media.
Cultivating your brand on social media helps you improve your customer service, allows you to communicate with customers and prospects on a new level, helps you engage your audience and reach new prospects, you even get to build authority, and drive traffic to your website.
You can read my post on HOW TO CREATE AN EFFECTIVE SOCIAL MEDIA STRATEGY
2. Inconsistency
Also, many small businesses make the mistake of marketing only when business is slow, remember that the goal of marketing is to be the company in the forefront of the customer’s mind when they need help or have someone to refer. So basically marketing needs to be continual to overcome the seasonality of business cycles. It is, therefore, better to avoid this mistake.
3. Not Adapting to Current Times
Are you reluctant to embrace new technology? Like neglecting video adverts? Or do you have an attractive, user-friendly website that your customers can easily navigate through when in search of more information about your product or services?
You can turn new customers away and hinder your growth if your website is looking outdated, they may leave with a negative impression of your company and never return. If you desire longevity for your business, it’s best to start adapting to current times now!
4. Targeting the Wrong Audience
When it comes to marketing, if you’re trying to reach everyone, you’re going to have a difficult time reaching anybody.
If you do not know your audience, there is a good chance that they will miss what you have to say. Its essential you find the right marketing channels to reach an audience that requires your product or services
Also, try not to focus on a single channel as it may reduce your exposure to another audience that might find your products and services useful.
5. Giving Up Too Easily
Just like success in life and business, marketing requires time and persistence, as a matter of fact, most prospects need to be exposed to your company, its services, the benefits received or problems solved severally before they will decide to purchase. Just one attempt at reaching out to a prospect doesn’t cut it, reminders are very necessary.
It may take several exposures to get your prospects comfortable with you and your company.
At the end of the day, even though marketing requires a lot, it is very important to the success of your business and should be treated as such. Avoid these mistakes to ensure optimal efficiency with your marketing efforts.
NEXT READ: VIDEO TYPES YOU SHOULD CREATE TO GROW YOUR BUSINESS
2 comments
Wow, this is very informative.
Lovely, good job