The 10th edition of Betano The Next Titan Nigeria has come to an end, marking a major milestone for the entrepreneurial reality show that has spent the last decade discovering and empowering young business talents across the country. The landmark season, sponsored by global gaming brand Betano, ended with 24-year-old beauty entrepreneur, Pearl Ubani, emerging as the winner. Her victory reflects the innovation, determination and entrepreneurial spirit that the show has promoted since its launch.
Over the past ten years, The Next Titan Nigeria has evolved from a regular television competition into a national platform that blends entertainment with mentorship, capacity-building and practical business education. Many viewers now recognise the programme as one of the few platforms that provide young Nigerians with visibility, guidance and support to transform business ideas into sustainable ventures. Through its competitive tasks, boardroom sessions and mentorship opportunities, the show has continued to encourage creativity and problem-solving among young people.
Since the first season, the organisers have maintained a clear focus on identifying promising entrepreneurs and giving them the exposure needed to attract partnerships, funding and wider opportunities. Past contestants have gone on to build businesses in sectors such as technology, agriculture, fashion, beauty, logistics and the creative industry, contributing to economic activity across different parts of the country. The tenth anniversary season provided an opportunity to reflect on this progress and highlight the impact the show has made on the lives of participants and their communities.
Speaking during the finale, Senior Business Development Advisor at Betano Africa, Daniel Lamberti, expressed delight at the gaming brand’s role in supporting the milestone edition. He said Betano’s involvement in the 10th season reflects its commitment to innovation and human potential. According to him, the partnership was more than a sponsorship arrangement, as it aligned strongly with the values of creativity, perseverance and passion that define the show and its contestants. He noted that the collaboration with The Next Titan Nigeria celebrates the ambition of young people and encourages them to pursue their goals with confidence.
Lamberti explained that Betano sees the support for the show as an investment in young entrepreneurs whose ideas can bring positive change. He said Betano believes in platforms that encourage self-development and help individuals turn their skills and ideas into meaningful contributions to society. His remarks added to the festive atmosphere of the anniversary season, which brought together past contestants, industry experts, supporters and viewers who have followed the show’s progress over the last decade.
The CEO and Executive Producer of The Next Titan Nigeria, Mide Akinlaja, also spoke about the significance of the partnership with Betano. He described it as a major turning point that helped the show achieve more impact during the special anniversary season. According to Akinlaja, the collaboration introduced fresh ideas and stronger creative direction, helping the team showcase a decade of nurturing some of Nigeria’s brightest young entrepreneurs. He said that with support from Betano, the show was able to celebrate its journey while preparing for a more ambitious future.
As the curtain falls on Season 10, The Next Titan Nigeria continues to strengthen its position as one of the country’s most influential platforms for youth entrepreneurship. Many young people see the show as a stepping stone to business success, especially at a time when creativity, resilience and self-employment are becoming more important in Nigeria’s economic landscape. The organisers say the next decade will focus on expanding the programme’s reach, improving mentorship opportunities and offering stronger support to contestants during and after the competition.
With Betano’s ongoing support, the show is expected to inspire a new generation of young Nigerians to dream bigger and pursue innovative solutions to national challenges. For many viewers and industry stakeholders, the milestone anniversary not only celebrates past achievements but also signals a renewed commitment to building entrepreneurial capacity in Nigeria. As Pearl Ubani begins her journey as the winner of the 10th season, her story adds to the growing list of young Nigerians empowered by The Next Titan to turn ideas into real business success.
