As a business owner, you only have little spend when it comes to marketing which means you have to make good use of it.
Videos being the 21st-century marketing battleground is a dramatic understatement. According to one recent study, 43% of prospects said that they actually want to see more video content from brands.
Considering the fact that not only is half of all video content viewed on a mobile device, but an astounding 74% of mobile video viewers said that they were absolutely willing to refer others to their favorite videos. 80% of views on social media even happen on a mobile device, therefore stating the term “Video Marketing” couldn’t be bigger or more important.
The most important thing to note is that just using a video isn’t enough to finish the job, The response you are looking for will have a huge impact on the type of video you choose to create, there’s a lot to videography we need to learn and thankfully this article will help put things in place.
1. Write a Script
Your script will be the heart and soul of your video ad, so it pays to take your time and really think through your script. Majority of people who comes across your content will never make it past the title. This is something that you need to not shy away from and you can only decide well when writing a script of what your video will entail. Don’t try to improvise, you understand your business better so if you take out the time to work on what’ll draw people’s attention to your video, It’s sure to work.
2. Tell a Story
Storytelling is an underestimated way of gaining a viewer’s attention. Most ads just go straight to the point and expect instant feedback whereas that only makes viewers skip the video after a few seconds. Having a captivating and visually arresting video in the first few seconds hits your audience hard. If you pay enough attention to the introduction of your story, you’ll get the attention of your audience for much longer because the story is what drives viewers to watch. Come up with out-of-this-world characters and a setting that people can invest in. Do the unexpected.
3. Keep it short
A good advertising video should last for about 30seconds – 1 minute. It’s better to have multiple short videos than one long video. The average human attention span is 8 – 10 seconds. Only a really captivating video can convince your advertisers to finish the video therefore making a short video still has a 50% of full viewership.
4. Place a “Call to Action”
When the conversion opportunity is at the start, the audience doesn’t know why they should click and is more likely to skip the Call to Action, or worse, not watch the video.
When it’s in the middle, you can upset the natural rhythm and flow of your video. This interruption can take away from the user experience.
When it’s at the end, the fewest (but most engaged) viewers will see it.
A call to action is absolutely needed because it gives your customers a reason to click through to your business from your video ad. This can simply be your contact information but a special offer wouldn’t hurt.
Does your business run any promotions or special offers on holidays? If not, a holiday is definitely something you might want to consider.
Nonetheless, grab your smartphones/Camera and start making great videos for your brand or better still hire a professional such as Retrosoft Solutions ltd to give you amazing videos that’ll help turn prospects into qualified leads.
