The marketing funnel, the strategic pathway we meticulously designed in Module 1, and the killer brand messaging, crafted with the potent insights of neuromarketing from Module 2, now demand a …
This module delves beyond conventional copywriting and into the fascinating science of why people truly choose. We’re talking about tapping into the brain’s hardwired responses – emotion, memory, and perception …
The Federal Government has relaunched the National Talent Export Programme (NATEP) with a bold target to position Nigeria as a major player in the global outsourcing industry. As part of …
The Director-General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa Abdullahi, has reiterated the federal government’s commitment to using technology to enhance transparency, fight corruption, and improve service …
The Samsung Galaxy S25 Series officially launched in February, drawing attention within the technology sector. This release introduced three distinct models: the Galaxy S25, S25+, and S25 Ultra. Samsung positioned …
In Nigeria, the rhythm of daily life is often dictated by the presence, or more frequently, the absence, of electricity. For households and small businesses grappling with the nation’s notoriously …
Life in Nigeria demands a certain adaptability, a readiness for the unexpected. When the lights flicker and then vanish, your phone often becomes your lifeline to the world: a tool …
Two top technology firms, Tranter IT and ManageEngine, have announced fresh plans to partner with more than 150 Ministries, Departments, and Agencies (MDAs) of the federal government as part of …
Africa’s digital economy is on fire. In cities like Lagos, Nairobi, Johannesburg, Accra, and Cairo, a new wave of entrepreneurs is turning mobile phones, internet access, and social media into …
If you’ve ever taken a close look at your toothpaste tube, chances are you’ve noticed a small coloured square or rectangular mark at the edge of the tube. For years, …