Samsung and Apple make the world’s favorite smartphones, but companies like Xiaomi, Vivo, and Oppo are becoming more popular.
Data from Statcounter Global Stats and counterpoint research shows that Apple and Samsung are neck and neck regarding global smartphone market share, with only a few percentage points separating them.
However, according to Statcounter Global Stats data from November 2017 to November 2022, Xiaomi and Oppo’s market shares increased by 8.61% and 2.93%, respectively. At the same time, Samsung’s global smartphone market share dropped from 32% to 28%, while Apple’s share has grown by 7%.
However, it should be noted that Apple’s market share — currently at 27.5% — has dropped from a high of 29.5% in January 2022. The chart below shows smartphone manufacturers’ current global market share based on Stat counter’s data.
However, Counterpoint Research’s data tells a slightly different story. It, too, shows Samsung and Apple as the dominant players in the smartphone market but with a smaller market share.
According to its data, Samsung holds a global smartphone market share of 21%, while Apple’s is significantly lower at 16%. The data also isn’t as specific as that reported by Statcounter Global Stats, with it incorporating Huawei, Realme, Motorola, and LG into its “other” category with a combined market share of 31%.
However, it should be noted that other unmentioned brands contribute to the 31% market share. Looking at Oppo and Vivo, Counterpoint Research assigned the brands a higher market share than Statcounter Global Stats, with 10% and 9%, respectively.
On the other hand, its data for Xiaomi shows a similar market share across the two market research companies’ reports.
SOURCE: My broadband
