At the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), Interswitch, through its flagship brands Quickteller and Verve, once again reinforced its steadfast commitment to driving the growth of Africa’s creative ecosystem.
As a key sponsor of this year’s awards, Interswitch championed three major categories, each reflecting the depth, richness, and diversity of African storytelling. Quickteller featured as sponsor of the Best Music Score category, recognising the composers and sound designers who bring emotion and depth to visual storytelling, while Verve sponsored both the Best Writing in a Movie category and Best Writing in a TV Series category, spotlighting the writers whose narratives continue to shape culture, influence audiences, and elevate African content on the global stage.
Following a vibrant Cultural Day celebration at Federal Palace Hotel, the 12th AMVCAs held at Eko Hotel, bringing together leading actors, filmmakers, producers, and industry stakeholders from across the continent. Beyond the glamour and recognition, the event underscored a broader shift in the increasing global relevance of African stories and the growing economic potential of the creative sector.
For Interswitch, participation in the AMVCAs reflects a deliberate commitment to supporting platforms that not only celebrate talent but also empower it to thrive. Through its innovative technology and payment solutions, the company continues to enable the seamless flow of value, creativity, and opportunity across the entertainment landscape.
Senior executives from Interswitch were actively involved in the awards presentation, underscoring the company’s sustained support. Dr Cherry Eromosele, Executive Vice President, Group Marketing and Communications, presented the Best Writing in a Movie category award to Wale Davies for his work in the movie, “My Father’s Shadow” while Franklin Ali, Group Chief Human Resources Officer, presented the Best Music Score category award to Duval Timothy and CJ Mirra for their work in the same movie , “My Father’s Shadow”. The Best Writing in a TV Series Category award also sponsored by Verve was presented to Annette Shadeya, Natasha Likimani, Mkamzee Mwatela, Arnold Mwanjila, and Makgano Mamabolo for their work in the TV Series, “MTV Shuga Mashariki”.
Reflecting on the significance of the partnership, Eromosele highlighted the importance of storytelling both as a cultural force and an economic driver for the continent. She said:
“Platforms like the AMVCAs not only celebrate the creativity and resilience of African storytellers but also amplify the voices shaping how the continent is seen and understood globally. Our continued support at Interswitch reflects a deep commitment to enabling this ecosystem to thrive, by connecting creativity with the platforms, visibility, and opportunities it needs to grow.”
Beyond category sponsorships, Interswitch delivered engaging on-site activations across key moments of the AMVCAs, including the Cultural Day celebration and the main awards ceremony. These activations created immersive touchpoints that connected attendees with the seamless capabilities of Quickteller and Verve, demonstrating how technology continues to enhance lifestyle and entertainment experiences for modern consumers.
As Africa’s creative industry continues to expand in influence and economic value, partnerships between technology providers and creative platforms are becoming increasingly critical. In this context, Interswitch’s involvement in the AMVCAs signals more than brand presence; it reflects a broader commitment to supporting the people, platforms, and systems that sustain the continent’s creative momentum. As the curtains close on the 12th AMVCAs, one message remains clear; African storytelling is not only capturing global attention but also shaping a vibrant and fast-growing creative economy.
